In late 2019 Samsung celebrated 10 years of Galaxy. As promotion in an analogous environment often lacks an interactive component, Samsung wanted to liven up their campaign through a new form of media. Interactive paper helped the brand by creating an eye-catching solution for real-life customers.
Samsung positioned point of sale stations with Interactive Paper in various locations of tech retailers Media Markt and Saturn, where potential customers merely had to place their phone on the paper and press a button to learn more about the campaign via an animated video.
Upon pushing the second button, users could take a quiz that resulted in a custom combination of products perfectly tailored to the customers’ needs.
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Stationary retail allows potential customers to physically touch products, leaving a longer lasting impression than a fleeting online advertisement. Samsung made use of this advantage, garnering over 1,000 interacting users. By implementing the Interactive Paper in an innovative and modern way, the brand managed to stand out and have a measurable impact on potential customers.
