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Let's talk!

Let's find out together how we can make your Interactive Paper project a success!

  • 25-minute video call

  • Professional advice on all your questions

  • Development of a concept tailored to your needs

The Paper

Client:

Time is health or how Pfizer succeeds in pharmaceutical marketing. 

350+

total interactions

45%

recurring usages

8.9 min

per unique usage

The challenge

Pfizer, one of the world's largest pharmaceutical corporations, aimed to introduce its new oral contraceptive to gynecologists in Austria through direct mailing in an efficient and unique way. Pfizer did not strive to make doctors wade through reams of leaflets and brochures but still wanted to stand out from the crowd and communicate its content more effectively. Another challenge was turning the highly tedious and complicated sample ordering process, which often leads to lost prospects, into a fun and straightforward experience.

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The solution

Over 1000 doctors received an Interactive Paper with detailed information about the product that was presented through a short and exciting video and a quiz. Practitioners could now bypass the cumbersome sample ordering process and simply request birth control samples and additional materials with just a few clicks.

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The first button shows through a captivating video the main components and advantages of the new contraceptive compared to the competition. Watching an exciting blockbuster instead of flipping through dozens of indistinguishable brochures? Well, there is nothing impossible for Interactive Paper.

Users could participate in a short, interactive quiz to expand their product knowledge and understand the medicine and its specific features and benefits even better.

Many practitioners abandon the increasingly complex process of sample ordering. But definitely not with Interactive Paper. Just two easy steps and additional information and the oral contraceptive samples are already on their way to the practice.

Are you also looking to save doctors' time through interactive marketing?

The success

Interactive Paper provided an exciting alternative to traditional promotional materials in pharmaceutical marketing and offered Pfizer the opportunity to raise the engagement of healthcare professionals, as well as save their time. The informative, playful, and targeted solution also simplified the process of requesting samples, and provided exciting insights into campaign performance that would have been unattainable through traditional brochure advertising.

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The solution

Over 1000 doctors received an Interactive Paper with detailed information about the product that was presented through a short and exciting video and a quiz. Practitioners could now bypass the cumbersome sample ordering process and simply request birth control samples and additional materials with just a few clicks.

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