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25-minute video call
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Professional advice on all your questions
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Development of a concept tailored to your needs
Client:
3M launches their product in 24 countries using Interactive Paper.
10 200+
total interactions
42%
recurring usages
24
countries
The challenge
Making a product stand out in a crowd is an ultimate goal in business today. Companies must constantly look for innovative and creative ways to communicate with their potential customers worldwide.
3M launched brand new abrasives that work fast, last long, and run smooth, and they wanted their customer relationships to work the same way. 3M took this challenge seriously and decided to try something exciting to bring their client acquisition to a new level.
What did they have? A massive global product launch in more than 24 countries and a creative rush to make this a huge success.
The solution
Together with Interactive Paper, 3M created the 3M Cubitron II Premium Box with exciting content in more than ten different languages about the brand-new product and its unique visual components and the most specific technical details.
This special premium box contained various samples to try the product out directly. Inside was also an Interactive Paper with an exciting introduction video, a quiz to go through the significant key facts, and an informative data sheet with numerous technical application videos and solution guides.
The Paper
The first button led the users to a captivating explanatory video about the Cubitron II, the numerous ways this new product can help them, and how it differs from everything else that the market experienced before.
Through the second button, users had an opportunity to participate in an educational quiz and revise all the most important facts they had already learned on their journey with 3M and the Interactive Paper.
With a click on the third button, 3M allowed their customers to reconnect with them directly and find out even more specific details about the product, already make an order, or simply have a nice chat.
Are you also looking to inform your audience about your products?
The success
Through a fruitful collaboration with Interactive Paper, 3M successfully reached over 10.200 interactions in 24 EMEA countries. With just three clicks on the Interactive Paper, 3M managed to give their customers quite an extensive overview of the product and at the end, gave them an excellent opportunity to reconnect with their sales representatives and find out even more specific details on the product or already purchase it.
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The solution
Together with Interactive Paper, 3M created the 3M Cubitron II Premium Box with exciting content in more than ten different languages about the brand-new product and its unique visual components and the most specific technical details.
This special premium box contained various samples to try the product out directly. Inside was also an Interactive Paper with an exciting introduction video, a quiz to go through the significant key facts, and an informative data sheet with numerous technical application videos and solution guides.