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Let's find out together how we can make your Interactive Paper project a success!
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25-minute video call
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Professional advice on all your questions
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Development of a concept tailored to your needs
Client:
Interactive Paper supports BD in creating a hospital of the future.
1200+
total interactions
50%
recurring usages
2.4 min
per unique usage
The challenge
Hospitals are often concerned about nurses being overwhelmed by the stressful daily routine. BD decided to reinvent their day-to-day job through innovation and created DB Pyxis™ MedStation™ ES System, an automated medication dispensing system supporting centralized medication management.
Challenging industry standards with their safe, simple, and smart product, BD aimed to create a 'hospital of the future.' Their product launch needed to be unique, innovative, and aligned with the product's values and ambitions.
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The solution
BD and Interactive Paper merged the concept of digitizing medical technologies with the future of pharmaceutical marketing, and created a campaign promoting BD’s new product to the hospitals in the DACH region and Hungary. Over 200 users could familiarize themselves with the most important details about the innovative dispensing system through two informative videos and a quiz. Additionally, they could directly request a meeting with BD’s team of professionals to learn even more features of this exciting innovation.
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The Paper
The first button led the users to an exciting explainer video, where all the special features and advantages of the new product were highlighted and particularized in a playful manner.
BD wanted to ensure every tiny detail about their product was noticed and created a short quiz for healthcare professionals to consolidate their knowledge and let them have some fun.
The third button provided a detailed video highlighting the system's technological advancements and allowed users to easily schedule a meeting with a BD representative to explore potential benefits for their hospital.
Are you also interested in announcing a product launch with Interactive Paper?
The success
An exciting collaboration with Interactive Paper helped BD reach more than 1200 interactions from just 200 potential clients and made them spend around 2.5 minutes on average watching the content and going through all the essential elements of the brand-new device. Learning more about the advantages of this unique technology and scheduling a meeting with the Sales Team has never been easier.
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The solution
BD and Interactive Paper merged the concept of digitizing medical technologies with the future of pharmaceutical marketing, and created a campaign promoting BD’s new product to the hospitals in the DACH region and Hungary. Over 200 users could familiarize themselves with the most important details about the innovative dispensing system through two informative videos and a quiz. Additionally, they could directly request a meeting with BD’s team of professionals to learn even more features of this exciting innovation.
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