Client:

seca logo

390+

total interactions

3.5 min

per unique usage

70%

recurring usages

The challenge

The solution

seca's Paper design

The paper

Button 1

By touching the first button, the healthcare professionals could watch a short video with experts explaining and showing in detail how this new measuring system works and which benefit it brings to patients.

seca's interactive element 1

Button 2

In a playful way, healthcare professionals could participate in a brief survey to check their product knowledge and understand their preferences better.

seca's interactive element 2

Button 3

Through the third button, customers could watch an insightful interview with an expert about how the product can be used or distributed in the market and, in the end, get a customized product offer.

seca's interactive element 3

The success

seca successfully using print media combined with a digital component
Marketing tool that combines digital and analog

Are you also looking to educate healthcare professionals about your products?