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The Paper

Client:

Cross-Selling with Innovation: Deutsche Telekom promotes new TV subscription with Interactive Paper

The challenge

In the constantly evolving world of marketing, Deutsche Telekom faces the ongoing challenge of motivating its valued customers to explore additional services. The focus of this campaign was to inspire customers without an existing TV subscription to expand their range. Deutsche Telekom successfully employed the proven strategy of cross-selling and combined it with Interactive Paper.

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The solution

As part of their cross-selling efforts, Deutsche Telekom aims to provide existing customers not only what they need but also what could bring them joy. The additional integration of Interactive Paper allows for an effective and unique approach to the target audience through interactive information on the combined offers. In an entertaining quiz, customers explore the enticing benefits of the TV subscription, while a captivating trailer presents content with high recognizability. The elegant presentation of Interactive Paper in a folder card further enhances the likelihood of a positive response. The captivating interaction of tangible reality and digital convenience inspires current customers to opt for an additional TV package.

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An interactive quiz playfully showcases the benefits of the potential TV subscription, establishing an entertaining connection with customers’ knowledge.

An exhilarating trailer captures customers’ interest through an impressive presentation of various well-known programs included in the TV package.

After entering customer data, each customer receives a preview of products tailored precisely to their individual needs and preferences.

Are you also interested in maximising your cross-selling potential with Interactive Paper?

The success

Deutsche Telekom's cross-selling campaign, bolstered by the integration of Interactive Paper, successfully motivated customers without an existing TV subscription to explore additional services. The combination of tangible and digital elements, presented elegantly in a folder card, created an immersive experience that resonated with the target audience.

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The solution

As part of their cross-selling efforts, Deutsche Telekom aims to provide existing customers not only what they need but also what could bring them joy. The additional integration of Interactive Paper allows for an effective and unique approach to the target audience through interactive information on the combined offers. In an entertaining quiz, customers explore the enticing benefits of the TV subscription, while a captivating trailer presents content with high recognizability. The elegant presentation of Interactive Paper in a folder card further enhances the likelihood of a positive response. The captivating interaction of tangible reality and digital convenience inspires current customers to opt for an additional TV package.

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