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Client:
Smart recruiting at trade shows: Manpower's strategy for skilled worker recruitment with Interactive Paper
The challenge
ManpowerGroup, an internationally renowned provider of comprehensive workforce solutions, maintains a clear focus on capturing the attention of potential employers and developing innovative strategies for successfully placing highly qualified workers. As part of this particular campaign, ManpowerGroup focused on leveraging its expertise within the watchmaking industry, aiming to efficiently match qualified personnel with companies in the watch sector.
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The solution
By using Interactive Paper, ManpowerGroup found an extremely effective way to showcase its services for skilled worker recruitment in the watchmaking industry at a trade show in Switzerland. They specifically approached watch companies that were able to recruit highly qualified workers via Manpower. The Interactive Paper was used as the central element to engage with the target audience and to highlight Manpower's expertise in the watch sector.
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The Paper
An impressive video showcases the various locations of Manpower in Switzerland.
A tile menu provides an overview of available specialists and directly leads to the relevant contact person.
With just one click, companies can get in touch directly with the responsible contact persons at the various Manpower locations.
Would you also like to leave a lasting impression at trade shows?
The success
By integrating Interactive Paper at the trade show in Switzerland, ManpowerGroup achieved outstanding response. Targeting watch companies not only facilitated the successful placement of highly qualified workers but also emphasized Manpower's expertise in the watch sector. Particularly, direct contact with contact persons at various Manpower locations enabled companies to quickly and easily discuss their needs.
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The solution
By using Interactive Paper, ManpowerGroup found an extremely effective way to showcase its services for skilled worker recruitment in the watchmaking industry at a trade show in Switzerland. They specifically approached watch companies that were able to recruit highly qualified workers via Manpower. The Interactive Paper was used as the central element to engage with the target audience and to highlight Manpower's expertise in the watch sector.
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