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Client:
Erste Bank creates excitement for an annual event through this unusual invitation.
5000+
total interactions
4.5 min
per unique usage
The challenge
Each year the Erste Bank, one of Austria’s largest banking groups, invites their top customers to the “Fest der Sinne”, a “feast of the senses”. Such a celebration naturally requires an appropriate invitation, which is why Erste Bank chose to take theirs to the next level with Interactive Paper.
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The solution
Through implementing the tactile components of the Interactive Paper, Erste Bank was able to easily show their video on the bank’s history to recipients of the invitation. Customers could test their knowledge of facts and numbers upon pressing the second button and taking the quiz displayed on their phones. In a final step, customers had the option to comfortably confirm their attendance through the third button.
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The Paper
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Are you also interested in sending interactive event invitations?
The success
By showcasing an invitation in such a unique format, Erste Bank could easily catch the attention of the recipients. Over 5,000 interactions were recorded, with up to 500 in one day.
On average, users spent 4.6 minutes with the Interactive Paper, with the desirable effect of informing customers about the event.
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The solution
Through implementing the tactile components of the Interactive Paper, Erste Bank was able to easily show their video on the bank’s history to recipients of the invitation. Customers could test their knowledge of facts and numbers upon pressing the second button and taking the quiz displayed on their phones. In a final step, customers had the option to comfortably confirm their attendance through the third button.
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