pfizer success story

Client:

pfizer logo

350+

total interactions

8.9 min

per unique usage

45%

recurring usages

The challenge

The solution

pfizer's Paper design

The paper

Button 1

The first button shows through a captivating video the main components and advantages of the new contraceptive compared to the competition. Watching an exciting blockbuster instead of flipping through dozens of indistinguishable brochures? Well, there is nothing impossible for Interactive Paper.

pfizer's interactive element 1

Button 2

Users could participate in a short, interactive quiz to expand their product knowledge and understand the medicine and its specific features and benefits even better.

pfizer's interactive element 2

Button 3

Many practitioners abandon the increasingly complex process of sample ordering. But definitely not with Interactive Paper. Just two easy steps and additional information and the oral contraceptive samples are already on their way to the practice.

pfizer's interactive element 3

The success

pfizer successfully using print media combined with a digital component
Marketing tool that combines digital and analog

Are you also looking to save doctors' time through interactive marketing?