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Let's talk!

Let's find out together how we can make your Interactive Paper project a success!

  • 25-minute video call

  • Professional advice on all your questions

  • Development of a concept tailored to your needs

Client:

Simplifying complicated banking procedures through innovative technology.

2000

total interactions

5 min

per unique usage

The challenge

Small and medium-sized businesses often need to take out a loan, which can be a complicated process. BAWAG P.S.K wanted to facilitate this process by offering these businesses an online credit that they could apply for directly from their website. Furthermore, they wanted to find a way to effectively inform these small and medium-sized businesses about this online credit.

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The solution

BAWAG P.S.K. chose to hand out Interactive Papers to CEOs of small and medium sized businesses at exhibitions. On the first button, the process and problems that occur while trying to apply for a loan were elaborated in the form of a video. Then, upon pushing the second button, users could use a slider that individually provided them with the best fitting credit rate. After that the users could directly apply for the credit by pushing the third button.

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The Paper

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The success

By using Interactive Paper to promote their online credit, the BAWAG P.S.K was able to simplify a usually very complicated process such as credit application and could do so in a playful and fascinating way. They managed to acquire nearly 2,000 Interactions with an average engagement time of 5 minutes per user, providing the users with a memorable experience.

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The solution

BAWAG P.S.K. chose to hand out Interactive Papers to CEOs of small and medium sized businesses at exhibitions. On the first button, the process and problems that occur while trying to apply for a loan were elaborated in the form of a video. Then, upon pushing the second button, users could use a slider that individually provided them with the best fitting credit rate. After that the users could directly apply for the credit by pushing the third button.

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