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Let's talk!

Let's find out together how we can make your Interactive Paper project a success!

  • 25-minute video call

  • Professional advice on all your questions

  • Development of a concept tailored to your needs

Client:

Interactive Paper supports BD in creating a hospital of the future.

1100+

total interactions

50%

recurring usages

2.4 min

per unique usage

The challenge

Hospitals are often concerned about nurses being overwhelmed by the stressful daily routine. BD decided to reinvent their day-to-day job through innovation and created DB Pyxis™ MedStation™ ES System, an automated medication dispensing system supporting centralized medication management. Bringing a safe, simple, and smart product to the market and challenging the industry by aiming to create a hospital of the future, BD needed their product launch to be unique and align with their product’s values and ambitions, and couldn’t think of anyone else, but Interactive Paper.

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The solution

BD and Interactive Paper combined an idea of digitalization of medical technologies and pharma marketing of the future and created a campaign promoting BD’s new product to the hospitals in the DACH region and Hungary. More than 200 users could get to know all the most important details about the innovative dispensing system through two informative videos and a quiz. Additionally, they could request a meeting with BD’s team of professionals directly to learn even more features of this exciting innovation.

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The Paper

The first button led the users to an exciting explainer video, where all the special features and advantages of the new product were highlighted and particularized in a playful manner.

BD wanted to ensure every tiny detail about their product was noticed and created a short quiz for healthcare professionals to consolidate their knowledge and let them have some fun.

Through the third button, users could watch a more detailed video about the technological advancements of the new system and had several chances to book a meeting with a BD representative to bring the future closer to their hospital.

Are you also interested in announcing a product launch with Interactive Paper?

The success

An exciting collaboration with Interactive Paper helped BD reach more than 1100 interactions from just 200 potential clients and made them spend around 2.5 minutes on average watching the content and going through all the essential elements of the brand-new device. Learning more about the advantages of this unique technology and scheduling a meeting with the Sales Team has never been easier.

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The solution

BD and Interactive Paper combined an idea of digitalization of medical technologies and pharma marketing of the future and created a campaign promoting BD’s new product to the hospitals in the DACH region and Hungary. More than 200 users could get to know all the most important details about the innovative dispensing system through two informative videos and a quiz. Additionally, they could request a meeting with BD’s team of professionals directly to learn even more features of this exciting innovation.

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