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The Paper

Client:

Takeda raises awareness for early hunter syndrome diagnosis

The challenge

Capturing the attention of busy doctors is not always easy. Yet, rare diseases like Hunter syndrome require comprehensive knowledge and experience for diagnosis. Takeda, a global biopharmaceutical company, in partnership with the renowned advertising agency Antwerpes, took on this challenge. Together with Interactive Paper, they not only raised awareness through an extraordinary mailing but also impressively demonstrated how creative ingenuity and professional expertise can help more patients benefit from early diagnosis.

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The solution

Instead of confronting doctors with tedious information sheets, they gained access to an innovative Interactive Paper. This provided not only easily understandable but also engaging information about Hunter syndrome. Doctors also had the opportunity to test their knowledge through an interactive quiz. Additionally, they could request a free dry blood test via an integrated contact form. This nationwide mailing, initiated by Takeda and realized by Antwerpes, proved to be not only an informative measure but also a significant contribution to facilitating the diagnosis of Hunter syndrome through cleverly chosen content.

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At the beginning, the doctors' knowledge was tested with a quiz about Hunter syndrome - a direct prompt to broaden their horizons in a short time.

With a simple link to Takeda's contact form, requesting a free dry blood test was made easier, removing one hurdle for the doctors.

Curious doctors could find more information on Takeda's website.

Do you also want to capture the attention of your busy target audience?

The success

The unique approach of the Interactive Paper not only captured the attention of doctors but also significantly reduced the barriers for professionals wanting to address rare diseases like Hunter syndrome. This was also supported by impressive usage data: with an average usage time of 4.4 minutes per application and a return rate of 42.9%, it was evident that doctors appreciated the opportunity to engage deeply with the presented content. Thus, patients also benefit from life-changing treatment options through early diagnosis by qualified doctors.

- Thomas Silaen

"Together, we have made a significant contribution to the early detection of Hunter syndrome. This campaign was not only a success but an inspiring collaboration."

Customer Relations Manager

The solution

Instead of confronting doctors with tedious information sheets, they gained access to an innovative Interactive Paper. This provided not only easily understandable but also engaging information about Hunter syndrome. Doctors also had the opportunity to test their knowledge through an interactive quiz. Additionally, they could request a free dry blood test via an integrated contact form. This nationwide mailing, initiated by Takeda and realized by Antwerpes, proved to be not only an informative measure but also a significant contribution to facilitating the diagnosis of Hunter syndrome through cleverly chosen content.

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